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Easley Website Copy
Easley at University Center is a new apartment community in downtown Rock Hill, SC. Built in the city’s new innovation district (University Center), we needed to emphasize both the luxuries within the apartment community itself AND the adventure and fun in the area. University Center has brought a tremendous amount of excitement and energy back to Rock Hill, and anyone living at Easley gets to be part of that — which is epic.
Here's what I wrote:
HOME PAGE
Life is Easley
Rock Hill’s most inspired — and inspiring — living experience
Brand new apartment homes in Rock Hill’s University Center
Floor plans that say “welcome home to luxury”*
*That is, if floor plans could talk.
Spacious. Open. Room for you to do you. Whether you choose a studio, 1-bedroom, or 2-bedroom apartment, you’ll feel a jolt of delight each time you open the door and step inside.
BUTTON: CHOOSE YOUR FLOOR PLAN
Live-work-play — emphasis on the play
University Center is at the heart of Knowledge Park: A brand new walkable, innovative district that’s reinventing the original heart of Rock Hill. Nestled between Winthrop University and Old Town Rock Hill, living at The Easley in University Center brings retail, restaurants, sporting events, live music, and more right to your balcony.
There’s never been a more exciting time to be in Rock Hill. Live right in the middle of it all at The Easley.
Distinctive amenities make life easley
Dog Park & Pet Spa
Not only is your doggo welcome to live with you at The Easley — we’d love to have them. Dedicated space for your pup to play, and for you to clean them up after.
Rooftop Club & Terrace
A slice of luxury. With high-end furnishings and finishes, ambient lighting and decor, and plenty of space to gather, you might just think you accidentally wandered into a 5-star resort.
Steps from The Power House
Hop, don’t run — because the Power House’s food hall, brewery, and event space are right outside your door. When you live at The Easley, there’s always something to do.
NEIGHBORHOOD PAGE
Be part of something epic
University Center is changing the city forever
Live next door to everything university center has to offer:
- Over 12 restaurants and a brewery
- Outdoor entertainment venue
- Sports arena with an indoor walking trail
- Hotel with a rooftop bar
- Direct access to the 5 free bus lines in Rock Hill
- Next to American Cornhole League HQ
- Easy access to Winthrop university
- Retail shops
- Ample parking
About University Center
Formerly the Anderson Car factory, then the Lowenstein Textile Mill, the 23-acre spot the University Center sits on has one constant: Innovation. Home to retail shopping, restaurants and bars, sleek offices, Rock Hill’s Indoor Sports & Events Center, The Power House, and apartments, University Center is the epitome of revitalization.
AMENITIES PAGE
Amenities that make life easley
University Center is changing the city forever
Life at The Easley means living among one of Rock Hill’s most thriving destinations: University Center. But…shouldn’t your home be a destination, too? Yes. It should. Amenities in your home: Plank wood flooring, granite countertops, high ceilings, and spacious balconies. Amenities in your community: Rooftop club & terrace, swimming pool, fitness studio, and more.
Dog Park & Pet Spa
Not only is your doggo welcome to live with you at The Easley — they’re invited. Dedicated space for your pup to play, and for you to clean them up after.
Resort-Style Swimming Pool
This is South Carolina — we get plenty of sunny days, and we like to spend ‘em outside. Kick back, splash, and relax.
Fitness Studio
We see you, you go-getter. Skip the gym membership and put in work in our state-of-the-art fitness center.
Steps from the Power House
Walk, don’t run — because the Power House’s food hall, brewery, and event space are just steps from your door. When you live at The Easley, there’s always something to do.
Onsite Parking
Live at the center of it all without having to worry about parking.
Ready for your own curiosity, strategy, and obsession?
Whether you need a brand voice, manifesto, full website copy, social content, or maybe a tagline for one of those banners planes fly over busy beaches, I’ll help you tell your story in a way that connects you with your audience, and keeps you top of mind and close to heart.
