Website Copy
Bunch of Fruits Website Copy
Bunch of Fruits was a local business owned by a kind and creative married couple. Specializing in handcrafted chocolate & fruit arrangements, the wife and husband duo’s biggest goal was to differentiate themselves from the more widely-recognized nationwide competitors. Anyone who gets the chance to meet these two immediately understands that they are special people. Kind, generous, family-oriented, and will go out of their way to bring joy to others. For them, it was less about the fruit, and more about giving people the opportunity to sprinkle a little delight into their loved ones’ day with a sweet surprise. It was about making every day feel special. So that’s what I captured with the website copy. The two did decide to close the business to focus on their family, but their sweet story lives on.
Here's what I wrote:
HOME PAGE
Making surprise & delight a little sweeter
Handcrafted chocolate & fruit arrangements made daily in Charlotte, NC
BUTTON: SEND A SWEET SURPRISE
We believe special occasions should be special.
And the everyday, just-because occasions? Those should be special, too. Because there’s nothing more special than loving fully, both giving and receiving, no matter the occasion.
Go ahead. Make someone’s day.
Whether you’re celebrating a birthday, a leap year, or just reminding someone you think they’re the bee’s knees, your gift will be handcrafted with meticulous care, and delivered with delight, right to their door.
What's the occasion?
- Birthdays: Another year older, another year sweeter
- Congratulations: You’re proud of them. They’ll be proud of YOU for choosing one of these delicious gifts.
- Just Because: Who says you need a reason to surprise & delight?
We’re Bunch of Fruits, and we’d love to help you make someone’s day.
BUTTON: MEET THE ARTISANS
A few of our favorite arrangements:
Choco PB & Jelly
Forget everything you ever thought you knew about peanut butter chocolate desserts. Honestly, you don’t even need a reason to send this box of 12 fresh strawberries covered in silky, decadent chocolate — 6 in milk chocolate and 6 in peanut butter chocolate, all with a red chocolate drizzle. Hand-crafted locally in Charlotte, N.C.
Our Love Story
When was the last time you reminded your beloved how sweet it is to be loved by them? Score a few brownie points…well, chocolate-covered pineapple and strawberry points, with this sweet reminder. Milk and white chocolate-covered pineapples and strawberries with cantaloupes and honeydew wedges. Hand-crafted locally in Charlotte, N.C.
Cheers of Love
The most delicious martini you’ll ever order.* Celebrations call for a toast. This is our version. 16 strawberries — 4 plain, 3 rolled in coconut, 3 rolled in toffee, 3 covered in milk chocolate, and 3 with chocolate drizzle, all artfully arranged in a martini glass. Hand-crafted locally in Charlotte, N.C. *Gin and vodka sold separately…by the ABC store.
BUTTON: SHOP BEST SELLERS
ABOUT PAGE
Artfully crafted fruit baskets delivered with delight.
But it’s about so much more than fruit.
Our mission:
We exist to make gift-giving as thoughtful, effortless, and sweet as possible, for the giver and receiver.
Our story:
You know that feeling of giddiness and excitement you get when you decide to surprise someone with a gift? Whether it’s their birthday, or a ‘just because’ day? You imagine their face when they open the door and something sweet and unexpected just for them. The grin and glee. The “Oh my gosh! You just made my day!” text you’ll get after. That’s what makes it all worth it.
And you know what? We love that, too.
We love it so much that we created Bunch of Fruits to help as many people experience that feeling as possible. We’re here to help make it a little easier and more delightful for you to make someone’s day.
To us, making fruit arrangements is like making art. It’s inspiring and fun, and we create each arrangement with meticulous love and care. But the best part is knowing what comes after we finish an arrangement.
After working in the food industry for almost half our lives, we know firsthand how much of an impact food can have on the person receiving it. And that’s what motivates us each and every day. We love nothing more than knowing we’re crafting something special that will soon bring an ear-to-ear smile to someone’s face.
Although we started Bunch of Fruits by fulfilling orders for a national chain, we learned quickly that we can offer the same quality — if not better — product locally, with lower fees, less headache, and more attentive customer service.
Because you should be able to send a loved one a wonderful surprise without draining your checking account or wondering if it ever made it to its destination.
Whether you’re celebrating a birthday, a Leap Year, or just reminding someone you think they’re the bee’s knees, your gift will be handcrafted with meticulous care, and delivered with delight, right to their door.
Ready for your own curiosity, strategy, and obsession?
Whether you need a brand voice, manifesto, full website copy, social content, or maybe a tagline for one of those banners planes fly over busy beaches, I’ll help you tell your story in a way that connects you with your audience, and keeps you top of mind and close to heart.
