Email Copy
Thorlos Socks Holiday Promo Email Copy
For a brief time, I wrote copy for the Boy Scouts of America’s official online shop. An official retailer for Thorlo socks, (formerly Thorlos) the BSA shop ran a BOGO special on these insanely well-made socks a few years ago. Simple, straightforward, and full of puns, below is a 3-email series I wrote to promote the special.
If you’re into retail copy, I also wrote some website product descriptions for the BSA shop, which you can find here and here. I convinced even myself to still want that Klymit Timberline chair all these years later…
Here's what I wrote:
EMAIL 1
Subject line: 25% OFF adventure-ready socks! 🧦
Preheader text: Jump feet-first into savings.
BUY 2 OR MORE PAIRS OF THORLOS SOCKS AND GET 25% OFF!
With a pair for every activity, sport, and adventure, Thorlos socks are made to last.
Haven’t tried Thorlos socks yet? Now’s the time to get your foot in the door.
- Patented padding protects against blisters, pressure, and discomfort
- Exclusive moisture-wicking fabric keeps your feet dry and healthy
- Unmatched durability promises an adventure-ready sock drawer for years to come
What are you waiting for? Jump feet first into savings — and your next great adventure.
Button/CTA: SHOP ALL THORLOS SOCKS
EMAIL 2
Subject line: Save 25% on Thorlos while there’s still time! 🧦⏰
Preheader text: This deal will sweep you off your feet.
BUY 2 OR MORE PAIRS OF THORLOS SOCKS AND GET 25% OFF!
Thorlos socks are made to last. They’re also ridiculously comfortable.
Looking for more sock specifics? Here are a few things that make Thorlos the best socks you’ll ever own:
- Patented padding protects against blisters, pressure, and discomfort
- Exclusive moisture-wicking fabric keeps your feet dry and healthy
- Unmatched durability promises an adventure-ready sock drawer for years to come
Put your best foot forward with Thorlos, and get 25% OFF when you buy two or more pairs for a limited time.
Button/CTA: SHOP ALL THORLOS SOCKS
EMAIL 3
Subject line: 🚨 LAST CHANCE: Get 25% OFF Thorlos 🧦
Preheader text: Don’t get cold feet on this deal.
BUY 2 OR MORE PAIRS OF THORLOS SOCKS AND GET 25% OFF!
Socks are an essential part of any adventure. The wrong ones can leave you blistered, swollen, and have you shelling out dollars for a new pack every month.
But the right socks offer comfort and stability, and stick with you for even the longest of hauls.
Don’t get cold feet on this deal. Shop Thorlos socks now and get 25% OFF when you buy two or more pairs.
Button/CTA: SHOP ALL THORLOS SOCKS
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