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StarPass Open Enrollment Email Series
StarMed Healthcare offers an affordable monthly healthcare membership option for individuals and families who don’t have traditional healthcare coverage: StarPass. We decided to send an email series to promote StarPass during Open Enrollment through the healthcare marketplace. The email series went to StarMed primary and urgent care clients who were not already enrolled in StarPass.
Here's what I wrote:
EMAIL 1
Subject line: Enrolling through the marketplace? Read this before you decide
Preheader text: There’s a more affordable healthcare option
Your healthcare choice for 2023
Plans start at just $49/month
It’s that time of year again — open enrollment.
Comparing marketplace plans and costs can be confusing, and let’s face it — stressful.
If you want healthcare coverage for yourself and/or your family, but are overwhelmed by the cost, there is a more affordable option.
Meet StarPass: Our affordable primary care membership.
A StarPass Membership is an affordable way to get regular access to healthcare for you and the whole family. Each plan gives you access to a certain number of provider visits per month, a 20% discount on services, labs, X-rays, wellness checks, and more.
Plans start at just $49/month, and there are options for the whole family.
And for a limited time, we’re waiving the enrollment fee.
That means if you enroll by December 31st, you’ll save $90!
CTA <ENROLL NOW>
Get peace of mind knowing you and your family have coverage without sky-high costs.
We’re here for you, whenever you need us.
EMAIL 2
Subject line: Healthcare coverage for $49/month
Preheader text: A plan you can afford and the care you deserve
Looking for an affordable healthcare option?
Plans start at just $49/month
There are so many things to consider when signing up for your healthcare coverage:
- What’s the monthly cost?
- What’s the deductible?
- What’s actually covered?
- How do I find providers in my network?
- How can I possibly afford this?
We know how frustrating it is. Which is why we created StarPass: Our affordable primary care membership.
Not only is it affordable, with plans starting at just $49/month — it’s simple. Each plan gives you access to a certain number of provider visits per month, a 20% discount on services, labs, X-rays, wellness checks, and more.
You know exactly what’s included with your plan, how many visits you get, and there’s no deductible.
Whether you’re looking for coverage for yourself or the whole family, there’s a StarPass option for you.
And for a limited time, we’re waiving the enrollment fee.
That means if you enroll by December 31st, you’ll save $90!
CTA <ENROLL NOW>
EMAIL 3
Subject line: Still thinking about coverage? It’s not too late
Preheader text: Don’t miss out on $90 in savings
Your healthcare choice for 2023
Plans start at just $49/month
Healthcare can often feel…impersonal. Clinical. Frustrating. Not to mention — expensive.
At StarMed, we do things differently. We care deeply about our patients. Every one of our providers goes out of their way to give each patient the best care and experience possible. And that includes you. We’re here to serve you.
You can always expect affordable services, personalized treatment, and compassionate care.
If you currently don’t have healthcare coverage and you’ve been wanting to sign up, but can’t afford to, we’ve got an option for you: StarPass.
StarPass is our affordable primary care membership and gives you and your family regular access to compassionate care.
Each plan gives you access to a certain number of provider visits per month, a 20% discount on services, labs, X-rays, wellness checks, and more.
Plans start at just $49/month, and there are options for the whole family.
And for a limited time, we’re waiving the enrollment fee.
That means if you enroll by December 31st, you’ll save $90!
Head into 2023 with coverage, care, and peace of mind.
CTA <ENROLL NOW>
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