Email Copy
StarMed Behavioral Health Email Copy
StarMed Healthcare launched behavioral health services to support their patients beyond just their physical health. With StarMed’s primary demographic being individuals and families from some of Charlotte’s most under-resourced communities, we had the challenge of making our stance on mental health crystal clear: It’s just as important as physical health, and everyone deserves access to therapy. Below is an assortment of emails I wrote to send at various times throughout the year — they’re not all tied to one campaign or series. Most of the emails are targeted to adult patients, with one email geared specifically towards parents of children who might be struggling.
Here's what I wrote:
EMAIL 1
Subject line: Your mental health matters
Preheader text: Actually, it’s just as important as your physical health
How’ve you been feeling lately?
Have you been feeling a little down, or maybe a bit anxious?
In case no one has said this to you lately, your mental health is just as important as your physical health.
Mental and behavioral healthcare should not be seen as luxuries. It’s time to remove the barriers preventing you from getting the help you need.
That’s why StarMed is proud to offer affordable access to behavioral health services.
With regular counseling sessions, our professional, licensed behavioral health providers are here to help you cope with trauma, manage anxiety and depression, and help you establish internal healing so that you can live the life you’ve always wanted to.
Here are just a few of the areas we can focus on:
- Trauma
- PTSD
- Depression and anxiety
- Sexual, domestic, and physical violence
- Childhood abuse
- Generational trauma/crisis
- ADHD
- Eating disorders
You can opt for in-person therapy or virtual sessions via telehealth. We offer an affordable membership that gives patients access to regular 45-minute sessions for just $75.
We also accept a variety of insurance carriers and continue to add more. Please feel free to contact us directly to see if your insurance is carried.
You don’t have to struggle alone — help is here.
EMAIL 2
Subject line: You don’t have to do this alone. ❤️
Preheader text: Facing the mental health stigma once and for all
May is Mental Health Awareness Month!
We believe your mental health is just as important as your physical health. And we’re not the only ones! The number of people who receive mental health treatment and counseling is rising each year.
A recent survey found that over 20% of adults in the U.S. are getting help for their mental health. We’re finally addressing the stigma around mental health treatment and it’s about time.
If you’re having a hard time right now, please know that you’re not alone.
If you think you might be affected by depression, you can take our free screening to help you identify how much of an impact depression and anxiety are having on your life.
Simply complete the following form and our behavioral health team will follow up with you about your results and discuss your options for interventions.
[Button: Take the free screening]
If you find that you’re struggling more than you thought, we’re here for you.
Our behavioral health team provides services for ADHD, anxiety, depression, school behaviors, trauma, and more. We also offer medical interventions when you are seen by one of our doctors and advanced practitioners.
[Button: Learn more about our behavioral health services]
If you know anyone who might be struggling, please forward them this email. No one should have to suffer alone.
Source: https://www.forbes.com/health/mind/mental-health-statistics/
EMAIL 3
Subject line: Do you struggle during the holidays?
Preheader text: You’re not alone.
Coping with the holiday blues
It’s the most wonderful time of the year… well, not for everyone.
If you struggle during the holidays, please know first and foremost: You are not alone.
The month of December can be a particularly difficult time of year for those dealing with family conflict, loss, breakups, divorce, loneliness, and mental health issues.
Check out our latest blog post for a few ways you can find more presence and joy this holiday season.
[Button: Read the blog post]
EMAIL 4
Subject line: How is your child feeling?
Preheader text: Your child’s mental and emotional health matter
How is your child doing?
If the past few years have shown us anything, it’s that more children than ever are struggling with anxiety, depression, and trauma.
Here are a few signs your child might be struggling:
- Challenges in school
- Inability to focus or follow instructions
- Difficulty completing household chores
- Frequent nightmares or insomnia
- Changes in eating patterns
- Excessive worrying
- Significant mood shifts
- Withdrawal from friends or family
If your child is struggling, they don’t have to do it alone.
StarMed Healthcare now offers affordable behavioral health services for the whole family.
With regular counseling sessions, our professional, licensed providers are here to help your child cope with trauma, manage anxiety and depression, and help them establish internal healing.
Your child’s mental and emotional health matter. And if they’re struggling, help is available. You don’t have to figure this out alone.
Learn more about StarMed’s new behavioral health, and get your child on the path to healing.
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