Email Copy
Danielle Kim Real Estate Lead Magnet Email Funnel Copy
Danielle is a real estate agent based in Houston, TX. Learn more about her challenges and how we solved them here and here.
The copy below is for an email funnel sent to anyone who opts in for her free lead magnet: The Ultimate Home Building Guide for Buyers. The email journey serves to tell possible new leads more about who Danielle is and how she can help them buy, sell, or build their home in Houston.
Here's what I wrote:
EMAIL 1
Subject line: Open this to download your FREE Home Building Guide! [IMPORTANT]
Hi [First Name],
Thank you so much for signing up for a copy of The Ultimate Home Building Guide for Buyers!
This guide gives you an overview of the entire process of building a new home including timelines and important dates, contracts, representation, the construction process, cost and negotiation, and more.
It will also give you a comprehensive list of every question you need to ask before signing a builder’s contract.
When you’re ready to dive in, just click here to download the guide!
If you have any questions at all, feel free to reply to this email, or give me a call at (702) 406-8120.
Happy home building!
EMAIL 2
Subject line: Information overload? I’ve got your back!
Hi [First Name],
Are you making your way through The Ultimate Home Building Guide for Buyers?
I know it’s a LOT of information. If you’re feeling overwhelmed, you’re not alone!
Building a home is a big, life-changing experience. If you’re like most folks, you want a home that will fit your lifestyle and support your family for many, many years.
That’s why it’s so important to get as well-versed on the process as you can so that you’re asking the right questions and making informed decisions.
As you continue to read through the guide, please do not hesitate to reach out with any questions! I’m here to help make the process less overwhelming. 🙂
You can reply directly to this email, or give me a call at (702) 406-8120.
EMAIL 3
Subject line: How do you know which Houston neighborhood is the BEST neighborhood?
Hi [First Name],
You probably already know this: Houston is HUGE. (And it keeps growing!)
Currently the 4th largest city in the country, there are many, many areas in Houston you could call home. Each area is broken into suburbs. And within each suburb are a ton of master-planned communities.
Choosing the right community is crucial. If it’s your dream home but not in your ideal area, then it’s not actually your dream home.
So how the heck are you supposed to choose where to live?!
There are a lot of factors to consider:
- Your lifestyle
- Your commute
- Your budget
- The size of your family
And that’s just scratching the surface. I’m more than happy to help you choose the right neighborhood!
You can reply directly to this email, or give me a call at (702) 406-8120, and we can discuss the best Houston neighborhoods for you.
Talk soon!
EMAIL 4
Subject line: Which Houston builder should you choose?
Hi [First Name],
I’ve said it before, and I’ll say it again: Your home is so much more than just a transaction — it’s your HOME!
And if you’re building your home, there are so many important decisions to make.
Once you decide where to live, choosing a builder is one of the next important decisions.
Working primarily in new construction, I’ve gotten to know most of the builders here pretty well. And trust me — not all builders are created equal!
So…how do you choose
You have to consider builder reputation, builder quality, how easy they are to work with, how much you can customize…and the list goes on and on.
The Ultimate Home Building Guide for Buyers will help guide your search for sure. It’ll give you information on what to look for in builders and what questions you MUST ask each builder before signing a contract.
I also wanted to share another resource with you: My Houston Home Builder Review YouTube playlist.
This is where I review actual Houston builders, share information on builders to avoid, and even share some tips on working with builders. You’ll find a ton of videos already, and I upload new videos regularly!
And don’t forget — you can reach out any time you have questions. Just reply directly to this email, or give me a call at (702) 406-8120!
Happy watching!
EMAIL 5
Subject line: Can a realtor actually help with new construction?
Hi [First Name],
If you’re building a brand new home, you might not think you need to hire a realtor. And technically, you wouldn’t be wrong — you could do it without one.
A lot of people don’t realize that the right realtor can save you an incredible amount of time, money, and worry in your home-building process. Especially if you’re moving from outside of Houston.
- In fact, most of our families are building new homes. When you hire us to be on your home-building team, here’s what we can do:
- Teach you the nuts and bolts of the process
- Help you choose the right Houston neighborhood
- Help you narrow down builders based on your family’s wants and needs
- Arm you with clear expectations to hold your builder to
- Make sure your home is optimized for resale and ROI — not all new construction is equal
- Go to all the building and design appointments and help with input
- Send weekly updates on construction progress with photos and videos
- Show up for all home inspections if you’re not currently local to Houston
- Manage contractors on your behalf before you get to town
- Help your movers into a local storage unit if your stuff arrives before you do
- Help you find a place to stay during visits, or temporary housing until your home is complete
- Give you advice for the sale of your current home (Yes, no matter what state you’re in!)
…and yes, there’s more. 😉
If you’re ready to build a home you love in a Houston neighborhood you love even more, it would be an honor to help you in your journey.
You can reply directly to this email, or give me a call at (702) 406-8120.
I can’t wait to chat with you!
EMAIL 6
Subject line: Move home with more clarity, confidence, and peace
Hi [First Name],
The home buying and selling process is…complex.
Countless industry terms and acronyms. Seemingly endless contracts and financial documents to review and sign. A fluctuating market. A roster of professionals you’ll need to involve and keep up with. Not to mention, you’re making one of the biggest decisions of your life — for yourself and your family.
Building a new home only adds to that complexity — especially if you’re moving from another state.
How can you make sure the neighborhood is the absolute best fit for your lifestyle? How will you manage contractors from afar? How will you keep an eye on progress?
Here’s the thing.
Although the home building, buying, and selling processes are all complex, they don’t have to be stressful. Yes, there are many factors to consider, steps to complete, and contracts to sign. And with the right guide, it becomes as easy as following a map.
A guide who will show you the way.
A guide who…
…knows the nuances and will help you navigate them.
…will outline what the entire process is going to look like from start to finish.
…will clearly lay out the timeline, the steps involved, and what actions will be needed from you.
…knows the area inside and out and will help you choose the best neighborhood for your family.
…will make sure you have everyone you need on your team and will help manage communication with them all.
…will make sure you understand the finances. (What should you offer? Does this fee seem accurate? Is this contingency a red flag?)
…will be your boots on the ground (well, heels on the ground) and do walk-throughs, identify issues, and send you regular updates on your home’s construction progress.
…will be your advocate throughout the entire journey, negotiate for you, and make sure you end up in a home and neighborhood you love.
This guide does exist.
When you choose Danielle Kim Real Estate, that’s exactly who you’re getting.
We believe moving to a new home should be defined not by stress, but by excitement.
We believe you can move across the country into the house and community of your dreams without getting on an airplane until moving day.
And most importantly, we believe this isn’t just a transaction. This is your home.
I can’t promise there won’t be hiccups or construction delays or market shifts. But I can promise to keep you informed, problem-solve with agility and grace, and help you move forward every step of the way.
I can’t wait to help you and your family move home.
Danielle
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