Brand Copy

The client:
Danielle Kim Real Estate

The industry:
Residential Real Estate

The need:
Danielle is a real estate agent in Houston who hired me to help her address distrust and confusion among homebuyers. As a realtor working primarily with new construction homes, we also needed to clarify the benefits realtors bring to new construction purchases. My goal was to redefine her brand to showcase her as a knowledgeable guide, making the home-buying process straightforward and stress-free.

The deliverables:
• Voice of customer research
• Brand strategy
• Brand copy
• Website copy
• Email copy for her welcome series

The one-liner:
Helping Houston families move home with less stress and more clarity, confidence, and peace.

Just enough to make ya curious:

BRAND STORY

The home buying and selling process is…complex.

Countless industry terms and acronyms. Seemingly endless contracts and financial documents to review and sign. A fluctuating market. A roster of professionals you’ll need to involve and keep up with. Not to mention, you’re making one of the biggest decisions of your life — for yourself and your family.

Building a new home only adds to that complexity — especially if you’re moving from another state.

How can you make sure the neighborhood is the absolute best fit for your lifestyle? How will you manage contractors from afar? How will you keep an eye on progress?

Here’s the thing.

Although the home building, buying, and selling processes are all complex, they don’t have to be stressful. Yes, there are many factors to consider, steps to complete, and contracts to sign. And with the right guide, it becomes as easy as following a map.

A guide who will show you the way.

A guide who…

…knows the nuances and will help you navigate them.

…will outline what the entire process is going to look like from start to finish.

…will clearly lay out the timeline, the steps involved, and what actions will be needed from you.

…knows the area inside and out and will help you choose the best neighborhood for your family.

…will make sure you have everyone you need on your team and will help manage communication with them all.

…will make sure you understand the finances. (What should you offer? Does this fee seem accurate? Is this contingency a red flag?)

…will be your boots on the ground (well, heels on the ground) and do walk-throughs, identify issues, and send you regular updates on your home’s construction progress.

…will be your advocate throughout the entire journey, negotiate for you, and make sure you end up in a home and neighborhood you love.

This guide does exist.

When you choose Danielle Kim Real Estate, that’s exactly who you’re getting.

WEBSITE COPY

Setting a new standard in Houston real estate

Build, buy, or sell your home with less stress.

We’re experts in the Houston market. No matter what type of lifestyle you and your family are looking for, we’ll help you find a neighborhood that fits. We’ll make sure you know what to expect with traffic and commute times, what the best restaurants are, and where the closest dry cleaner is.

Building, buying, or selling—we do it all. We know the reputations of the local builders and the ins and outs of the building process. We’ll also visit your home regularly and send you weekly progress updates throughout construction. If you’re buying or selling a home in Houston, our resolute yet friendly approach to negotiating will help you get the best deal and make you feel great about your move.

We’re here to guide you every step of the way. It’s no secret that there are a lot of moving parts when it comes to building, buying, or selling a home. We know all of the moving parts, and we’re here to help you navigate them. We’ll make sure you know what to expect at each step, answer any questions you have — or even before you have them — and make sure nothing gets overlooked.

Taking the overwhelm out of home building, buying, and selling

Since January 2019, we’ve helped 75 families build, buy, or sell their homes.

We had a successful start in Las Vegas, NV, which is where we began. It wasn’t until our founder, Danielle, moved her entire family (including a newborn) 1,500 miles to Houston, TX that we realized that there are so many gaps in real estate — especially for families moving from one state to another.

How can someone from out of the state know which Houston neighborhood would be the best lifestyle fit? What’s the state of the current market, and where’s the biggest bang for the buck in Houston? What’s traffic really like here?

There needed to be a better source of information.

We couldn’t find it, so we became it.

We made it our mission to learn everything we could about Houston, the market, and the home building process to help Houston families move home with less stress and more clarity, confidence, and peace.

This isn’t just a transaction. This is your home.

We hear you. We see you. And we have one goal: To help you and your family move into your dream home with as little interruption to your life as possible. Because moving is already interruption enough.

Reach out today and let us help you move home.

Not ready to move just yet, but want to learn more?

Maybe you’re considering moving to Houston from another state or moving to a new neighborhood within Houston. Or maybe you want to build a new home, but you’re not sure where to start.

We’ve got you covered.

EMAIL SNIPPETS

EMAIL 1 of 6

Subject line: Open this to download your FREE Home Building Guide! [IMPORTANT]

Hi [First Name],

Thank you so much for signing up for a copy of The Ultimate Home Building Guide for Buyers!

This guide gives you an overview of the entire process of building a new home including timelines and important dates, contracts, representation, the construction process, cost and negotiation, and more.

It will also give you a comprehensive list of every question you need to ask before signing a builder’s contract.

When you’re ready to dive in, just click here to download the guide!

If you have any questions at all, feel free to reply to this email, or give me a call at (702) 406-8120.

Happy home building!

EMAIL 2 of 6

Subject line: Information overload? I’ve got your back!

Hi [First Name],

Are you making your way through The Ultimate Home Building Guide for Buyers?

I know it’s a LOT of information. If you’re feeling overwhelmed, you’re not alone!

Building a home is a big, life-changing experience. If you’re like most folks, you want a home that will fit your lifestyle and support your family for many, many years.

That’s why it’s so important to get as well-versed on the process as you can so that you’re asking the right questions and making informed decisions.

As you continue to read through the guide, please do not hesitate to reach out with any questions! I’m here to help make the process less overwhelming. 🙂

You can reply directly to this email, or give me a call at (702) 406-8120.

Ready to bring your own brand’s story to life?

Danielle Kim is amazing at what she does. And so are you.

When you’re ready to get clear on your story and the strategy to tell it to the people who need to hear it most — your people — let’s chat.