Brand Copy
Danielle Kim Real Estate Brand Copy
Danielle is a real estate agent based in Houston, TX. She came to me after she’d invested in market research that illuminated her ideal clients’ biggest pain points and desires. (Investing in market research was a brilliant move on her part.) From the research, two things kept bubbling up to the top: A lot of homebuyers have a certain level of distrust in realtors, and most homebuyers don’t realize that realtors can help with new construction homes.
From the very beginning, Danielle made it clear to me that she’s on a mission to change the experience and perception people have when it comes to working with realtors. She wanted to show that with the right realtor, the home buying and selling processes can actually be drama-free. And with 85% of Danielle’s business being new construction, she also needed to clarify that a realtor can help tremendously with new home builds, making the experience go so much smoother for the homebuyer.
My task was to take the pain points and desires of her ideal clients and tell Danielle’s story in a way that shows potential clients that she’s the answer they’ve been looking for: A trustworthy, competent, efficient, and kind realtor who helps families buy, build, and sell homes with less stress. Danielle’s scope included core brand copy, website copy, lead magnets, and a few other deliverables for a comprehensive marketing plan. Below is her core brand copy.
Here's what I wrote:
BRAND STORY
The home buying and selling process is…complex.
Countless industry terms and acronyms. Seemingly endless contracts and financial documents to review and sign. A fluctuating market. A roster of professionals you’ll need to involve and keep up with. Not to mention, you’re making one of the biggest decisions of your life — for yourself and your family.
Building a new home only adds to that complexity — especially if you’re moving from another state.
How can you make sure the neighborhood is the absolute best fit for your lifestyle? How will you manage contractors from afar? How will you keep an eye on progress?
Here’s the thing.
Although the home building, buying, and selling processes are all complex, they don’t have to be stressful. Yes, there are many factors to consider, steps to complete, and contracts to sign. And with the right guide, it becomes as easy as following a map.
A guide who will show you the way.
A guide who…
…knows the nuances and will help you navigate them.
…will outline what the entire process is going to look like from start to finish.
…will clearly lay out the timeline, the steps involved, and what actions will be needed from you.
…knows the area inside and out and will help you choose the best neighborhood for your family.
…will make sure you have everyone you need on your team and will help manage communication with them all.
…will make sure you understand the finances. (What should you offer? Does this fee seem accurate? Is this contingency a red flag?)
…will be your boots on the ground (well, heels on the ground) and do walk-throughs, identify issues, and send you regular updates on your home’s construction progress.
…will be your advocate throughout the entire journey, negotiate for you, and make sure you end up in a home and neighborhood you love.
This guide does exist.
When you choose Danielle Kim Real Estate, that’s exactly who you’re getting.
MANIFESTO
We believe moving to a new home should be defined not by stress, but by excitement.
We believe building a new home doesn’t have to be an uphill battle.
We believe you shouldn’t have to WebMD your home buying or selling experience. There are experts who can guide you every step of the way, no Googling required.
We believe you should never have to follow up with your realtor. Ever. Phone tag is not an effective real estate strategy.
We believe in transparency, straightforwardness, knowledge, dependability, and generosity.
We believe the community you live in and the people around you are just as important as the house you choose. If it’s your dream home but not in a great-fit area, it’s not actually your dream home.
We believe clear expectations are non-negotiable. You should always know exactly where you are in the process and never be left wondering what the next step is.
We believe timeliness matters. Timeliness in communication: If you have a question, you should know exactly who to ask and get a quick answer. And timeliness in action: When offers need to be placed and contracts need to be signed, hours matter.
We believe kindness wins the day, always. Being a killer negotiator doesn’t mean being ruthless.
We believe you can move across the country into the house and community of your dreams without getting on an airplane until moving day.And most importantly, we believe this isn’t just a transaction. This is your home.
MISSION
We exist to help Houston families move home with less stress and more clarity, confidence, and peace.
Whether a family is moving from out of state and Houston is newly home, or a family is relocating and home is now outside of Houston, we’re on a mission to make the home building, buying, and selling process as seamless as possible for families.
ELEVATOR
Danielle Kim Real Estate helps Houston families move home with less stress and more clarity, confidence, and peace.
We’re experts in the Houston market. No matter what type of lifestyle you and your family are looking for, we’ll help you find a neighborhood that fits. We’ll make sure you know what to expect with traffic and commute times, what the best restaurants are, and where the closest dry cleaner is.
Building, buying, or selling — we do it all. Most of our families are building new homes. We know the reputations of the local builders and the ins and outs of the building process. We’ll also do regular visits to your home and send you weekly progress updates throughout construction. If you’re buying or selling a home in Houston, our resolute yet friendly approach to negotiating will help you get the best deal and make you feel great about your move.
We’re here to guide you every step of the way. It’s no secret that there are a lot of moving parts when it comes to building, buying, or selling a home. We’re here to help you navigate. We’ll make sure you know what to expect at each step, answer any questions you have — or even before you have them — and make sure nothing gets overlooked.
VALUE PROPS
- Setting a new standard in Houston real estate
- Moving Houston families home with less stress and more clarity, confidence, and peace
- Taking the overwhelm out of home building, buying, and selling
- Guiding families through home buying and selling in Houston
- Moving Houston Home
- Find your home in Houston with less overwhelm and more confidence
- Move to Houston with less overwhelm and more confidence
- The real estate team for families moving to Houston
Ready for your own curiosity, strategy, and obsession?
Whether you need a brand voice, manifesto, full website copy, social content, or maybe a tagline for one of those banners planes fly over busy beaches, I’ll help you tell your story in a way that connects you with your audience, and keeps you top of mind and close to heart.
