Brand & Web Copy Services

Branding is not a shortcut. It's not a tagline. It's not a logo or a handful of product descriptions.

It’s your platform; Your opportunity to create deeper connections with people and show them how you can take them from where they are to where they want to be.

Branding is not a shortcut.

It's not a tagline. It's not a logo or a handful
of product descriptions.

It’s your platform; Your opportunity to create deeper connections with people and show them how you can take them from where they are to where they want to be.

Spoiler alert:

People can't read your mind.

Yes, your product or service is life-changing. Yes, you’re passionate, purpose-driven, and have seen firsthand how much of an impact your product or service can have.

But if you don’t communicate all of that, this incredible thing you’ve brought to life will never have a fighting chance.

You have to show them who you are, what you stand for, and how the thing you brought to life is going to transform their life.

You ready to do that? Cool.
Let's do it.

You ready to do that? Cool. Let's do it.

The Process:

Chapter 1: Curiosity

Research & Discovery

My favorite part. We’ll have a cozy chat where you’ll fill me in on….

  • Who you are and why you do what you do
  • What you've done so far; What current branding, materials, and insights you already have
  • What's going on inside the mind of your ideal customer; What their biggest pain points are, and how your product or service solves it for them
  • What's going on inside your mind; What your biggest pain points are, and any specific goals you have with your new branding & story
  • Your astrological sign, personality type, and biggest hopes & dreams (Joking...kind of.)

I’ll also get started on some industry research, competitor audits, and any consumer reviews/VOC research I can get my curious hands on.

My favorite part. We’ll have a cozy chat where you’ll fill me in on….

  • Who you are and why you do what you do
  • What you've done so far; What current branding, materials, and insights you already have
  • What's going on inside the mind of your ideal customer; What their biggest pain points are, and how your product or service solves it for them
  • What's going on inside your mind; What your biggest pain points are, and any specific goals you have with your new branding & story
  • Your astrological sign, personality type, and biggest hopes & dreams (Joking...kind of.)

I’ll also get started on some industry research, competitor audits, and any consumer reviews/VOC research I can get my curious hands on.

Chapter 2: Strategy

Creating a Game Plan

Actually no, this is my favorite part. I’ll take all of the insights from the Curiosity phase and eagerly present a plan of attack. I’ll share…

  • A summary of my research and insights
  • The most awesome parts of who you are & what you do that should be key pillars in your messaging
  • Some initial core brand pieces (manifesto, mission, elevator pitch, for example) along with an outline of the copy I'll be writing
  • Your superpowers and your spirit animal (Kidding...sort of.)

Actually no, this is my favorite part. I’ll take all of the insights from the Curiosity phase and eagerly present a plan of attack. I’ll share…

  • A summary of my research and insights
  • The most awesome parts of who you are & what you do that should be key pillars in your messaging
  • Some initial core brand pieces (manifesto, mission, elevator pitch, for example) along with an outline of the copy I'll be writing
  • Your superpowers and your spirit animal (Kidding...sort of.)

Chapter 3: Obsession

Getting Down to Business

Wait wait, no. THIS is my favorite part. This is where the magic happens.

  • I'm going to get utterly obsessed with who you are, what you do, and write about all of it in a way that'll make sure your ideal customers get just as obsessed with you as I am
  • Then, I'll present a full draft of all copy and strategy outlined in your project scope.
  • You'll take it all in, ponder on it, and if anything isn't spot-on, we'll take care of that with up to 2 rounds of revisions

When all is said and done, you’ll have a powerful brand voice, a story you can’t wait to tell, and a message that keeps you top of mind, and close to heart.

Wait wait, no. THIS is my favorite part. This is where the magic happens.

  • I'm going to get utterly obsessed with who you are, what you do, and write about all of it in a way that'll make sure your ideal customers get just as obsessed with you as I am
  • Then, I'll present a full draft of all copy and strategy outlined in your project scope.
  • You'll take it all in, ponder on it, and if anything isn't spot-on, we'll take care of that with up to 2 rounds of revisions

When all is said and done, you’ll have a powerful brand voice, a story you can’t wait to tell, and a message that keeps you top of mind, and close to heart.

The Options:

Down the Rabbit Hole

Core Brand Copy

When you need to find your voice and foundational messaging.

  • Manifesto: Illustrates your core beliefs, your guiding principles, and your why. It helps people get to know you, and start falling in love with you. This gives the foundation for the brand voice and guides the direction of the rest of the copy.
  • Mission Statement: Your statement of intention that answers what you do, and what happens because you exist.
  • Value prop: A crystal clear proclamation of the benefits of your product or service.
  • Elevator: The Cliff’s Notes version of what you do and/or what your company does.
  • Brand Story: The story of how it all began; Where you’ve been, and more importantly, where you’re going.
  • 3-5 taglines & one-liners: You can use these with logo marks, as website headers, or even get one tattooed on your forearm.

Timeline: 3-6 Weeks
Investment: Starting at $2997

A Mad Tea Party

Brand & Website Copy

When you're ready to find your voice and use it to tell the world who you are.

  • Everything from Down the Rabbit Hole (huzzah!)
  • Full Website Copy: All the copy you need, no matter how many or how few pages you’re building. This could include…
  • Homepage
  • About Page
  • Products/Services Page(s)
  • Contact Page
  • Course Page
  • Testimonial Page
  • Basically…whatever ya need
  • Three Starter Blog Posts

Timeline: 5-7 Weeks
Investment: Starting at $4197

Slaying the Jaberwaki

Brand & Website Copy & Content Marketing Plan

When you're ready to go all-in on your story, your hard work, your business, and yourself.

  • Everything from a Mad Tea Party (double huzzah!)
  • Lead Magnet & Funnel Copy: Copy for a juicy lead-generating opt-in piece to build your email list, along with a nurture sequence of 5-7 emails to build trust and credibility with your audience once they’ve opted in
  • 6-Month Content Marketing Plan: Continue to deepen your relationship with your clients, leads, and FUTURE clients and leads with consistent, cohesive content and marketing.

Timeline: 6-10 Weeks
Investment: Starting at $5997

You can’t learn to be passionate. (Whatever it is that you do…you better already love it.) But you can learn to communicate your passion.

And when you make that a priority…when you get crystal clear on your story, and how to communicate your value to the world…well, that’s when everything changes.

Now to get 'em, Tiger.

ROAR!

Looking for marketing & copywriting tips? A weekly pep talk? Cute photos of my dog? You’re in luck:

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