Website Copy
Danielle Kim Real Estate Website Copy
Danielle is a real estate agent based in Houston, TX. She came to me after she’d invested in market research that illuminated her ideal clients’ biggest pain points and desires. (Investing in market research was a brilliant move on her part.) From the research, two things kept bubbling up to the top: A lot of homebuyers have a certain level of distrust in realtors, and most homebuyers don’t realize that realtors can help with new construction homes.
From the very beginning, Danielle made it clear to me that she’s on a mission to change the experience and perception people have when it comes to working with realtors. She wanted to show that with the right realtor, the home buying and selling processes can actually be drama-free. And with 85% of Danielle’s business being new construction, she also needed to clarify that a realtor can help tremendously with new home builds, making the experience go so much smoother for the homebuyer.
My task was to take the pain points and desires of her ideal clients and tell Danielle’s story in a way that shows potential clients that she’s the answer they’ve been looking for: A trustworthy, competent, efficient, and kind realtor who helps families buy, build, and sell homes with less stress. Danielle’s scope included core brand copy, website copy, lead magnets, and a few other deliverables for a comprehensive marketing plan. Below is the website copy.
Here's what I wrote:
HOME PAGE
Helping Houston families move home with less stress and more clarity, confidence, and peace
The real estate team for families moving to and from Houston, TX
Whether you’re moving from out of state and Houston is newly home, or you’re relocating and home is now outside of Houston, we’ll make the home building, buying, and selling process as seamless as possible for your family.
BUTTON: BUILD, BUY, OR SELL IN HOUSTON
Moving to a new home should be defined by excitement — not by overwhelm
The home building, buying, and selling processes are all complex, but they don’t have to be stressful. Yes, there are many factors to consider, steps to complete, and contracts to sign. And with the right guide, it becomes as easy as following a map.
A guide who knows the nuances and will help you navigate them. A guide who will make sure you have everyone you need on your team and will help manage communication. A guide who will be your advocate throughout the entire journey, negotiate for you, and make sure you end up in a home and neighborhood you love.
When you choose Danielle Kim Real Estate, that’s exactly who you’re getting.
BUTTON: MEET THE DANIELLE KIM REAL ESTATE TEAM
We stay on top of your new home’s construction so you don’t have to
If you’re building a brand new home, you might not think you need to hire a realtor. And technically, you wouldn’t be wrong — you could do it without one.
A lot of people don’t realize that the right realtor can save you an incredible amount of time, money, and worry in your home building process. Especially if you’re moving from outside of Houston.
We know the reputations of local Houston builders and the ins and outs of the building process. We help manage communication between builders, construction managers, designers, and more so you know what to do and when. We also do regular visits to your home and send you weekly progress updates throughout construction.
You can move across the country into the house and community of your dreams without getting on an airplane until moving day.
BUTTON: BUILD YOUR HOME IN HOUSTON
This isn’t just a transaction. This is your home.
We hear you. We see you. And we have one goal: To help you and your family move into your dream home with as little interruption to your life as possible. Because moving is already interruption enough.
Reach out today and let us help you move home.
Not ready to move just yet, but want to learn more?
Maybe you’re considering moving to Houston from another state or moving to a new neighborhood within Houston. Or maybe you want to build a new home, but you’re not sure where to start.
We’ve got you covered.
Sign up below for one (or all!) of our free guides to help make your move easier.
[EMBED OPT-IN FORM ON ACTUAL WEBSITE]
SERVICES PAGE
Setting a new standard in Houston real estate
Build, buy, or sell your home with less stress.
We’re experts in the Houston market. No matter what type of lifestyle you and your family are looking for, we’ll help you find a neighborhood that fits. We’ll make sure you know what to expect with traffic and commute times, what the best restaurants are, and where the closest dry cleaner is.
Building, buying, or selling — we do it all. We know the reputations of the local builders and the ins and outs of the building process. We’ll also do regular visits to your home and send you weekly progress updates throughout construction. If you’re buying or selling a home in Houston, our resolute yet friendly approach to negotiating will help you get the best deal and make you feel great about your move.
We’re here to guide you every step of the way. It’s no secret that there are a lot of moving parts when it comes to building, buying, or selling a home. We know all of the moving parts, and we’re here to help you navigate them. We’ll make sure you know what to expect at each step, answer any questions you have — or even before you have them — and make sure nothing gets overlooked.
Build your home with confidence, no matter where you’re moving from
Most of our families are building new homes. When you hire us to be on your home-building team, here’s what we can do:
- Teach you the nuts and bolts of the process:
- What the contracts say and actually mean
- What delays you might expect
- Choosing builder financing vs outside financing
- Property taxes on new builds
- and so much more
- Help you choose the right Houston neighborhood
- Help you narrow down builders based on your family’s wants and needs
- Arm you with clear expectations to hold your builder to
- Make sure your home is optimized for resale and ROI — not all new construction is equal
- Go to all the building and design appointments and help with input
- Send weekly updates on construction progress with photos and videos
- Show up for all home inspections if you’re not currently local to Houston
- Manage contractors on your behalf before you get to town
- Help your movers into a local storage unit if your stuff arrives before you do
- Help you find a place to stay during visits, or temporary housing until your home is complete
- Give you advice for the sale of your current home (Yes, no matter what state you’re in!)
…and yes, there’s more.
Reach out today and let us help you build your dream home in Houston, TX.
[EMBED CONTACT FORM ON ACTUAL WEBSITE]
We’d love nothing more than to help your family move home
If you’re ready to build or buy your family’s dream home, or you’re leaving Houston and are ready to sell your home to its next family, give us a call.
ABOUT PAGE
Taking the overwhelm out of home building, buying, and selling
Since January 2019, we’ve helped 75 families build, buy, or sell their homes.
We had a successful start in Las Vegas, NV, which is where we began. It wasn’t until our founder, Danielle, moved her entire family (including a newborn) 1,500 miles to Houston, TX that we realized that there are so many gaps in real estate — especially for families moving from one state to another.
How can someone from out of the state know which Houston neighborhood would be the best lifestyle fit? What’s the state of the current market, and where’s the biggest bang for the buck in Houston? What’s traffic really like here?
There needed to be a better source of information.
We couldn’t find it, so we became it.
We made it our mission to learn everything we could about Houston, the market, and the home building process to help Houston families move home with less stress and more clarity, confidence, and peace.
A note from our founder
Hi there, Houstonian! (Or future Houstonian.)
I’m Danielle Kim, and I’m so glad you’re here.
My family and I moved to Houston in March 2020, and it was a very stressful process — and I was already a realtor at the time!
I knew there needed to be more support available to people who were relocating to Houston, so I decided to make that my mission.
Giving families information and guidance that actually helps them navigate one of the biggest events in their lives has become my favorite thing in the world.
And while I bring compassion, patience, and friendliness to the table, I also bring effective negotiation and a no-nonsense approach as well. I’m going to be upfront, transparent, and go to bat on your behalf when I need to.
I can’t promise there won’t be hiccups or construction delays or market shifts. But I can promise to keep you informed, problem-solve with agility and grace, and help you move forward every step of the way.
I can’t wait to help you and your family move home.
Danielle
Ready for your own curiosity, strategy, and obsession?
Whether you need a brand voice, manifesto, full website copy, social content, or maybe a tagline for one of those banners planes fly over busy beaches, I’ll help you tell your story in a way that connects you with your audience, and keeps you top of mind and close to heart.
