Brand Copy
King Collaborative Family Law Brand Copy
Irene King is a family law attorney and mediator. In an industry where tensions run incredibly high (because the stakes are high) and everyone is out to get every cent they can, Irene is a champion for peaceful resolution. She practices what’s called Collaborative Divorce, and brings as much calm to families amidst chaos as possible. We had the challenge of telling the story that…there is a better way. Divorce doesn’t have to be an all-out-drag-them-through-the-mud war. I started with a manifesto to set the tone for who Irene is and why she does what she does, then went on to write a mission statement, elevator, and possibly most importantly, her own story.
Here's what I wrote:
MANIFESTO
Do no harm.
Since the 18th century, divorce has been handled in court.
A justice system that dispenses decisions, retribution, and punishment. Two people are led by litigators to plead their sides of the story in front of a judge.
A judge who listens to both people, and declares one the winner, and one the loser. Then, determines the fate of these two people — and their children.
The process takes what is already a difficult and heartbreaking situation and unnecessarily adds hostility, resentment, and harm.
Divorce is widely acknowledged as ugly, lengthy, costly, and devastating.
But there is another way.
Divorce doesn’t have to be a battlefield.
It doesn’t have to bear enormous financial or emotional costs.
It doesn’t have to inflict harm.
Peaceful resolution is possible.
It’s time to change the way we divorce.
Two people who loved each other but have decided it’s time for a new chapter — those are the two who should determine the path forward; who should create the roadmap for themselves and their children.
It’s not about winning. It’s about working together to find the solutions that best serve the family in the healthiest way possible.
Divorce is an ending…and a beginning.
Listen, respect, and respond thoughtfully.
Care deeply.
Do no harm.
MISSION
True conflict resolution is possible — and I’ve made it my life’s work.
My mission is to change the way we divorce through effective out-of-court solutions that are based upon a unified and non-hostile approach.
I guide clients throughout the divorce process and empower them to creatively resolve issues. I equip them with the tools they need to navigate the transition and create a roadmap for the future.
I protect families from the devastation, pain, and trauma of a litigated courtroom battle.
I create space for healing from the very beginning of the divorce. No one will get caught in the aftermath and left to pick up the pieces of their broken lives.
HEADLINES / VALUE PROPS
Divorce doesn’t have to be a battlefield.
Peaceful resolution is possible.
Modern out-of-court divorce solutions.
Divorce in the healthiest way possible.
Divorce in peace and rebuild your life.
Changing the way we divorce.
ELEVATOR
King Collaborative Family Law offers marriage planning, divorce, and mediation services that make marriage transitions more intentional, responsible, and peaceful. By focusing on out-of-court solutions, I’m able to guide you through the entire process and empower you to creatively resolve issues, protect your family from the devastation, financial costs, and trauma of a litigated courtroom battle, and create space for you and your family to heal.
FOUNDER STORY
I know that family law issues are not simply legal issues.
I know this professionally as a Collaborative Divorce lawyer, North Carolina Board Certified Specialist in Family Law, and North Carolina Dispute Resolution Commission Certified Family Financial Mediator with 17 years of family law experience.
And I know this personally as a daughter who endured the devastation and trauma of traditional litigation during my own parents’ divorce.
What people don’t realize when they hire a traditional divorce lawyer is that they’re signing up for an approach that uses 18th-century crime and punishment tactics to engage in a public battle. The cost is that children, families, and communities suffer in a system that encourages and perpetuates conflict.
We have to change the way we divorce.
I feel so strongly about this that I’ve made it my life’s work.
After earning my J.D. from UNC School of Law in Chapel Hill, NC, I began my career in 2004 practicing family law in Charlotte. During my 10 years at James, McElroy & Diehl, P.A. I became a top family law litigator. I was a courtroom gladiator.
Time and time again, I saw the devastating aftermath the adversarial approach to conflict imposes on families. So in 2015, after engaging in divorce warfare for over a decade, I hung my litigation had permanently and opened King Collaborative Family Law, where I remain committed to keeping clients out of the courtroom. Because divorce doesn’t have to be a battlefield.
I offer these out-of-court divorce solutions based upon a unified and non-hostile approach:
- Collaborative Divorce
- Mediation
- Separation Agreements
- Prenuptial, Postnuptial and Cohabitation Agreements
As your Collaborative Divorce attorney, I represent you, and your spouse is represented by their attorney. Both you and your spouse agree not to litigate, and we follow a structured legal process in which we sort through all legal, financial, and family dynamic matters using non-adversarial techniques.
The Collaborative Divorce process is a non-destructive approach to divorce that offers couples the opportunity to intentionally choose a private, confidential process that serves their top priorities, preserves family finances, promotes the well-being and stability of their children, and allows them to problem-solve and communicate more effectively. Conflict is addressed in the healthiest way possible, and families have the tools they need to begin their new lives.
As a mediator, I’m hired as a third-party neutral to help you and your spouse resolve disputes with compassion and understanding.
Mediation is a private, effective, and relatively short process that can be used to resolve family law disputes before lawsuits are filed, or to settle disputes and avoid unintended consequences of a court ruling if litigation is already in process.
As a negotiator and crafter of settlement documents such as prenuptial, postnuptial, separation, and cohabitation agreements, I help you create a roadmap for your life together or a blueprint to your post-divorce life.
For an agreement to be durable for the future, it must be able to work with a family’s specific circumstances and anticipate how those circumstances may change over time. With every agreement, I bring expertise, attention to detail, and most importantly — empathy.
I want you to know that even in the most difficult disputes, true conflict resolution is possible.
When you hire me, you’re not just hiring an attorney or mediator or someone to draft a legal agreement.
You’re hiring someone who understands what you’re going through. Someone who will guide you through the entire process and empower you to creatively resolve issues. Someone who will protect your family from the devastation, pain, and trauma of a litigated courtroom battle. Someone who will create space for you to heal.
Divorce is an ending…and a beginning.
My hope is that one day, the traditional, harmful divorce litigation process is a thing of the past.
Because there is another way.
Ready for your own curiosity, strategy, and obsession?
Whether you need a brand voice, manifesto, full website copy, social content, or maybe a tagline for one of those banners planes fly over busy beaches, I’ll help you tell your story in a way that connects you with your audience, and keeps you top of mind and close to heart.
